Denise Diaz

As Regional Director of Sales & Marketing for Iris, Denise Diaz is responsible for driving occupancy and revenue for all of Iris’ Oklahoma Communities.  She provides oversight, direction, and training to all of Iris’ sales staff. Since the early 2000s, Denise has excelled in sales and leadership roles, primarily in healthcare and real estate related companies.

Raised in Southern California, Denise started her career with a large HMO/IPA organization in Los Angeles, where she focused on contract management and provider relations.  She left that position for an opportunity to join Lincare DME, where she started in Sales and, eventually, got promoted to General Manager. In 2007, Denise and her husband relocated to Oklahoma, where they launched a business setting up and managing sleep labs in the southwest.

In 2018, Denise joined Iris Memory Care of Edmond as Marketing Director.  At that time, the community had been open for 18 months, but the lease-up had stagnated at 45% occupancy.  In only six months, Denise completely revamped the sales and marketing process, bringing the community to a stabilized 92.5% occupancy.  Since that time, Denise has been instrumental in driving the sales and marketing efforts across all of Iris’ communities.

Passionate about education and dementia care, Denise has published articles in the Edmond Sun and various senior magazines. She periodically advocates at the OK state capitol for regulations on memory care providers and holds monthly support groups at Iris. She is a certified facilitator for the Alzheimer’s Association and Oklahoma City Chapter. Denise won Caregiver of the Year for Marketing through the OK Assisted Living Association in 2020. In 2022, she was elected President of the Northside Marketing Alliance.